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Nicki Licas has a diverse work experience history. Nicki started their career as a Server at Cactus Club Cafe in 2011 and later became a Gift Card Coordinator. Nicki then joined Meetingmax in 2014 as a Junior Housing Coordinator through an internship. In 2015, Nicki took a break to travel through Europe. Returning to Cactus Club Cafe in 2016, they worked their way up from Marketing Assistant to eventually becoming the Director of Brand Marketing in 2022. Throughout their time at Cactus Club Cafe, Nicki was responsible for various roles and tasks such as supporting marketing initiatives, managing menu production and updates, coordinating with vendors, developing marketing content, and supporting digital and IT teams. Nicki'sexperience also includes copywriting, email marketing, and managing web content.

Nicki Licas completed a Digital Marketing Certificate program at BrainStation in 2018. Prior to that, from 2010 to 2014, Nicki studied Marketing Management - Tourism and obtained a Diploma from the British Columbia Institute of Technology. In addition, they obtained a certification as a HootSuite Certified Professional from HootSuite Media Inc. in March 2014.