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Zain Abidi is a seasoned Senior E-Commerce Specialist at Cabletiesandmore.com, where responsibilities include managing Omni-Channel merchandising operations across Amazon, the company website, and eBay for Canadian and US markets. Key skills include optimizing product listings, developing digital media content, and managing Amazon PPC campaigns while leveraging data analytics tools for performance optimization. Prior experience includes serving as a Technical Support Specialist at Apple, where Zain led a team and provided customer support for various Apple devices, and as a Procurement Administrator at Star Navigation Systems Group Ltd, focusing on vendor analysis and procurement processes. Zain’s career also includes a role as a Senior Marketing Associate at MegaMindz Advertising, facilitating marketing strategies and business analysis. Educational qualifications comprise an MBA and a Data Analytics certificate from Ryerson University.