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Diego Orjuela has been working in the technology industry since 1998. Diego co-founded Pixent Interactive that year, then founded Buena o Fea in 1999, Discount Hotels in 2001, and Checkpoint Systems in 2003. In 2005, they co-founded Evoca. com, and designed and implemented its technology infrastructure and ran its daily operations, as well as participating in its strategic management and fundraising activities. In 2007, they founded MinuteFix, then founded and became CEO of Cables & Sensors in 2011.

Diego Orjuela received a Certificate in Negotiation Mastery from Harvard Business School Online in 2018. Diego also holds a BS, Hons in Business Management from Staffordshire University, which they earned from 2002 to 2006.