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Hans Geerdes is a Principal Strategist at CableLabs since April 2022, specializing in advising member companies on Techno-Economic analyses in areas such as Mobile Convergence, Software/NFV, and Cloud and Edge Computing. Previously, Hans held various senior roles at Nokia from 2013 to 2022, including Managing Strategy Partner for Cloud and Network Services, where a team was led to deliver multiple strategy projects, and Head of Business & Market Strategy at Nokia Software, achieving a transition to a subscription-based software model. Hans also contributed significantly to Nokia's strategic developments in Mobile Broadband and authored influential strategy presentations for the Board of Directors. With experience as a Senior Associate at Booz & Company, a researcher at Zuse Institute Berlin, and an intern at McKinsey & Company, Hans has a strong background spanning multiple sectors. Academic achievements include a Dr. rer. nat. in Mathematics and a Diploma in Engineering Mathematics from Technische Universität Berlin.