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Carolina Pérez Rioja currently serves as the VP of Communications & Public Affairs at Cabify since June 2023. Prior to this role, Carolina was the Head of Comms and Government Relations for Iberia at Getir, overseeing communications strategies for Spain and Portugal from December 2021 to June 2023. Carolina's experience includes leading Corporate and Consumer Communications at Deliveroo and a long tenure at LLORENTE & CUENCA, where responsibilities ranged from Corporate Communications & CSR Manager to Corporate Communications Account Manager in Bogotá. Additional roles include Corporate & Crisis Consultant and Communication Audit Professor at Escuela Internacional de Comunicación. Carolina began a career in communications as an Editor at Cadena COPE. Educational qualifications include degrees in Communication, Political Science, and a professional photography program, along with completion of ThePowerMBA program.