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Amy Potter has extensive work experience in marketing and publishing. Amy is currently serving as the Head of Marketing - Publishing at CABI. Prior to this, they worked as a Marketing Manager at Spaldings Limited from 2019 to 2022. Before that, Amy held various roles at EmeraldPublishing, including Head of Author & Community Engagement (Marketing) from 2018 to 2019, and Head of Books Marketing from 2016 to 2018. From 2011 to 2016, they worked at Palgrave Macmillan, starting as a Marketing Manager and later becoming the Head of Books Marketing. Amy began their career at John Wiley and Sons, where they held positions as a Senior Marketing Executive, Marketing Executive, and Marketing Assistant. Amy also gained part-time marketing experience at Napier Partnership Limited while pursuing their Media BA (Hons) and Marketing Management MA degree.

Amy Potter obtained a Bachelor of Arts degree in Media Studies from the University of Chichester in 2005. In 2006, they pursued a Master's degree in Marketing Management at Solent University.