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Salma Mounla is an experienced creative professional with a diverse background in copywriting and creative direction. Currently serving as Creative Director and Senior Creative Copywriter for global accounts at SEAT & CUPRA since January 2018, Salma previously held positions at RAPP, Neo@Ogilvy, JWT, Ogilvy & Mather Advertising, FMS, and Integra, working with notable clients such as Air Miles, Emirates Flight Catering, Microsoft, and HSBC. Salma's educational background includes a Master's Degree in Visual and Digital Media from IE Business School and a Bachelor's degree in Psychology from the American University of Beirut. Salma also contributed as a creative consultant for final-year advertising projects at the American University in Dubai.