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Matthew Ulmer is a seasoned professional with extensive experience in ecommerce and account management, currently serving as Senior Vice President of Ecommerce at C.A. Fortune since January 2022. Prior to this role, Ulmer held positions such as Senior Director of Ecommerce at Nutiva and Global Omnichannel Director at Manitoba Harvest Hemp Foods. Ulmer's career at General Mills spanned over 13 years, where notable contributions included leading a business planning team and developing strategic initiatives that drove significant growth. Ulmer's educational background includes a Bachelor of Arts in Economics from Hamline University.