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Sandra Laloum

International Marketing Manager at BYREDO

Sandra Laloum is an accomplished International Marketing Manager at BYREDO since October 2021, focusing on global marketing strategies and go-to-market initiatives across North America and EMEA regions. Prior experience includes serving as the International Trade Marketing Manager for Coty, where strategic marketing efforts targeted the US and China markets during the brand's rebranding phase. Previously, Sandra was an International Business Development Project Manager at Parfums Christian Dior, contributing business insights for global fragrance and makeup developments. Early career experience includes working as an Operational Marketing Assistant at L'Oréal for the Spanish market. Sandra holds a Bachelor in Business Administration with a specialization in Marketing from Esade, complemented by educational experiences at Ecole Du Louvre and Boston College.

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