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Hanna Afrasiabi is an experienced marketing professional specializing in influencer marketing and social media strategy. Currently serving as Influencer Marketing Junior Manager at BYNK Media since May 2022, Hanna manages the design and execution of marketing initiatives that enhance brand awareness and drive conversions. Previous roles at BYNK Media include Influencer Marketing Specialist and Influencer Marketing Coordinator, where Hanna developed effective campaigns and identified key buyer segments through market analysis. Prior to this, Hanna gained experience at Aritzia as a Service Advisor, and at RANI Creative, where roles included Social Media Marketing Strategist and Media Team Lead, overseeing creative projects and optimizing digital marketing strategies. Hanna holds a Bachelor of Commerce with a focus in Marketing and a Minor in Economics from the University of Toronto.