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Ofir Aizik is a seasoned executive with extensive experience in sales, business development, and strategic leadership across various prominent companies. Currently serving as the Chief Executive Officer of Bynet Software Systems Ltd. since February 2021, Aizik successfully transformed the company's revenue model to service-based, significantly enhancing annual recurring revenue through innovative product development and strategic partnerships. Prior to this, Aizik held the position of VP Sales & Strategic Business Development at Qlik Israel, where record-breaking sales and market share growth were achieved. Aizik's decade-long tenure at Microsoft included roles that drove substantial sales in the financial sector and established strategic partnerships. Additionally, Aizik's foundational experience includes leading business development initiatives at Bezeq International. Aizik holds an MBA from Ono Academic College and a BA in Communication from The Open University of Israel.