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Seth Lofgreen is an experienced leader in digital growth and marketing, currently serving as VP, Etail at ByHeart since August 2024, where there is a focus on enhancing key online channels, particularly Amazon. Previously, Lofgreen held the role of VP of Growth at Owlet Baby Care from July 2019 to October 2024, overseeing Performance Marketing, Direct-to-Consumer (DTC) strategies, and Amazon initiatives. Additional experience includes roles as Managing Director and Director of Growth at VOLTAGE AD, where the focus was on digital growth for major brands including Reebok and Chipotle. Lofgreen's educational background includes a Bachelor of Science in Advertising from Brigham Young University - Idaho and a Bachelor of Science in Communication and Media Studies from Idaho State University.