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Michael Berman began their career at Vionic as a Marketing Director in 2011. Later that year, they joined Spectrum Search Marketing, LLC. as an SEM Account Coordinator, managing various clients' paid search accounts. In 2012, Berman transitioned to Pineberry, where they held the role of Sökmotorkonsult and Head of SEM, specializing in paid search. Most recently, in 2018, they joined BHG Group as the Group Head of SEM.

Michael Berman's education history includes two Master's degrees and a Bachelor's degree. Michael obtained their first Master's degree in Media Management from the Stockholm School of Economics and KTH Royal Institute of Technology, studying from 2008 to 2010. Michael then earned a Bachelor's degree in Multimedia Education and Technology from Stockholm University, studying from 2004 to 2007.

In addition to their formal education, Michael Berman has obtained several certifications. Michael earned a certification in SEO from SEO Cert in October 2016. Michael also received a Digital C-suite Ambassador diploma from Google in May 2016. Furthermore, they have certifications in Bing Ads, Content Strategy (Brand Partner Program) from YouTube, and Google Ads and Google Analytics Certifications from Google. The specific months and years of completion for these certifications are not provided.