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James Crossley is an experienced creative professional specializing in communications and strategic brand development, currently serving as Creative & Communications Manager and Creative Strategist at BYCS since November 2020. Additionally, since November 2019, James has contributed as a Comms Creator and Bicycle Lover for Thighs of Steel, successfully launching the #AroundTheWorldIn40Days campaign to raise £130,000 for refugee initiatives. As a Co-Founder of Platte Gang, James promotes cycling culture. Previous roles include Art Director at Isobar and Nomads Agency, where work focused on major international clients. James’s career commenced with internships at 180 Amsterdam and Hoick Studios, following a BA in Graphic Design from Edinburgh College of Art and a foundation degree from the University of the Arts London.