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Pilar Z. is a skilled marketing professional currently serving as a Senior Marketing Specialist in Branding and Events within FIAT Operations at Bybit since January 2022, focusing on market expansion in Africa, Europe, and LATAM. Pilar's previous roles include Marketing Specialist and Communication Lab Assistant at IE University, as well as Manager Assistant at Bank of China. Pilar holds a Master’s degree in Marketing from the University of Exeter and dual Bachelor’s degrees in Business Administration and International Relations from IE University. Additional academic credentials include a Bachelor of Business Administration in International Relations from the University of Essex.