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Jamal Cassim is an experienced professional in brand strategy and consultancy, currently serving as a Board Member at BalletLab Association Inc since September 2023, and as a Co-founder of Untangld, a consultancy focused on providing strategic and research tools to businesses since February 2020. Cassim is also a Founding Partner at by The Network since March 2021. Prior experience includes roles as Client Partner at CHE Proximity, Managing Partner at Dare, where innovative digital platforms were created, Director of Brands at Exposure, specializing in earned media for clients like Heineken and Microsoft, and Account Director at RKCR/Y&R, working on notable accounts such as the BBC and Bacardi. Cassim holds a Bachelor's degree in English Language and Literature from the University of Oxford and has further education from the IPA and Tonbridge School.