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Laufey Ludviksdottir is a seasoned professional with extensive experience in CRM, loyalty, and product development across various industries. Currently serving as a CRM and Loyalty Specialist at By Malene Birger A/S since June 2019, Laufey previously held the position of CRM and Ecommerce Coordinator. Prior experience includes project management at 66°NORTH, where involvement in new market development and sales target achievement was key, as well as leadership in design and product development at Icewear. Additional roles in sales at Siminn and customer service at Penninn, along with design internships at GIVENCHY and Rue de Mail, showcase a diverse skill set. Laufey’s educational background includes a Master’s degree in Creative Industries, Design Management from Copenhagen Business School, a Master’s in International Business and Marketing from Háskóli Íslands, and a Bachelor’s in Fashion/Apparel Design from Listaháskóli Íslands.