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Cecilia Shadman is a Strategy & Business Developer at By Malene Birger A/S since February 2022, where involvement in decision-making processes and operational execution supports the management team and CEO. Previously, Cecilia served as a Management Consultant at McKinsey & Company and contributed to Casall's digital marketing strategy during the master's thesis. Extensive experience includes leadership roles at Gozinto Studentkonsulter, where responsibilities spanned consulting and sales, as well as brand ambassador work at Academic Work Sweden. Internships as a Business Analyst at Arthur D. Little and Scania Group complemented sales advisor roles at various fashion retailers. Cecilia holds an M.Sc. in Industrial Engineering and Management from Linköping University, with an exchange semester at City University of Hong Kong, and completed upper secondary education in Natural Science and Media at Lundellska skolan.