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Felipe Watanabe is an experienced professional in performance marketing and creative direction, currently serving as Performance Marketing Manager at By Aliens since January 2022. Felipe has previously held similar roles at Space Sheep Games and Tapps Games, specializing in user acquisition, app store optimization, and leading in-house creative teams. Notable achievements include managing the advertising business unit at Tapps Games and overseeing extensive marketing strategies across a portfolio of over 250 games. Felipe's educational background includes a Bachelor’s Degree in Social Communication with a focus on Advertising and Publicity from USP and an M.B.A. in Marketing from FIA Business School. Additionally, Felipe has experience as a freelance photographer and designer, demonstrating versatility in both creative and marketing domains.