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Diego Pires is a seasoned marketing professional with extensive experience in user acquisition (UA) and app store optimization (ASO), currently serving as a UA/ASO Creative Specialist at By Aliens Limited since May 2022, while also holding the position of Senior UA/ASO Copywriter at Space Sheep Games since May 2017. Diego has developed creative concepts and copy for high-performing mobile marketing campaigns across various digital platforms, optimized UA campaigns, and crafted UX-focused push communications for gaming apps. Their past roles include freelance copywriting and translation services, a copywriter position at Mercúrio+Perfil Comunicação, and content creation for prominent clients at Weber Shandwick Brasil. Diego's career began in journalism, contributing to various publications and covering significant events in the design and multimedia fields after earning a degree in Journalism and Communication from Faculdade Cásper Líbero.