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Louis F. is a seasoned professional in marketing and performance management, currently serving as a Performance Manager at EssenceMediacom since January 2024. Louis founded Alkypal in February 2020 and has held various roles at BWS since July 2015, including Level 3 Sales Assistant and member of the BWS Insiders team. Previously, Louis worked as a Performance Manager at Hatched from February to November 2023, and at Mindshare from February 2021 to February 2023, advancing through roles from Performance Executive to Media Assistant, Investment. Louis also gained experience as a B2B Marketing Executive at Little Ripples Wine and a Marketing Intern at the North Sydney Innovation Network. Early career experiences include positions at Sofitel Sydney Wentworth and HOYTS Group. Louis holds a Bachelor of Commerce in Marketing from Australian Catholic University, completed between 2015 and 2019.