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Anna Luciano is a seasoned professional in behavioral science and business development with extensive experience in market research and client management. Currently serving as the Behavioral Science Lead at BVA Doxa since January 2020, Anna drives the integration of behavioral science into key business areas, transforming traditional market research methods with innovative insights. Previously, Anna held various positions at Ipsos from December 2011 to January 2020, contributing significantly as a Business Development and Client Officer and Research Director, managing complex multicountry research programs and specializing in finance, travel, and FMCG sectors. Anna's career began at Millward Brown, where work spanned from Junior Research Executive to Account Manager, focusing on global advertising studies and consumer behavior analysis. Anna holds a degree in Media and Communication Studies from the University of Padova.