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Caroline Ahmed is the Chief Commercial Officer at BVA BDRC, a position held since October 2012, where also serves as a Director. Previously, Caroline was the Head of Practice and Insight at Foolproof from June 2011 to September 2012. Caroline's career at BDRC Continental spanned from January 2005 to June 2011, starting as a Research Executive and progressing to Research Director by July 2010, with a focus on customer experience, new proposition development, and advertising and branding in the financial services and telecoms sectors. Earlier experience includes working as a Junior Research Executive at GfK from September 2003 to December 2004. Caroline holds a BSc in Sociology from the University of Bath, completed in 2003.