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Sabrina Yalcover Bal is an experienced professional in customer care and marketing, currently serving as the Customer Care and Support Manager for B2B & B2C Digital Services at BUYME, Israel's leading Digital Gift-Cards Solutions Company since 2020. Prior to this role, Sabrina worked as a Conference Marketing Manager at People & Computers, overseeing key events in Israel's tech industry, and also held similar positions for the Future of AI and FinTech Junction conferences. Earlier career experience includes Business Development and Regional Media Manager at Intango, and roles at Dan Hotels Israel, focusing on customer coordination and relations. Sabrina holds an M.B.A. in Marketing from Ben-Gurion University of the Negev and a Bachelor's Degree in Hospitality Management and Tourism from The Hebrew University of Jerusalem. Additional education includes courses in digital talent development.