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Huw Phillips serves as the Chief Executive Officer of Buyline Ltd, a leading provider of innovative payment solutions for small and medium enterprises, since January 2023. Previously, Huw held the position of Head of Sales at Deko, where responsibilities included rebuilding the sales process and developing long-term strategies. Prior to that, Huw worked at Klarna in various roles, such as Head of Merchant Success, effectively managing a diverse team to support merchant partners, and Head of Retail Merchant Development, where significant contributions to merchant growth were made, including managing a major client account. Huw’s extensive experience in client relationship management was established at Close Brothers Retail Finance, and earlier roles include positions at Barclays Partner Finance and Barclaycard, focusing on client integration, fraud investigation, and operational management. Huw's career began in retail management and sales, providing a strong foundation for leadership in financial services and e-commerce.