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Matthew Lance Smith has a diverse work experience in the field of design and branding. Matthew Lance started their career as a Junior Designer at Ziggurat Brand Consultants in 2010, followed by a role as a Designer at Wren & Rowe Ltd from 2011 to 2012. Matthew Lance then joined Jones Knowles Ritchie as a Designer in 2012. Matthew also worked as a Senior Designer at Moonpig from 2017 to 2019.

In 2013, Matthew decided to become self-employed and worked as a freelance designer for various companies including Landor, Joseph Joseph, Selfridges, Rigleys, Boots, Waitrose, and Moonpig until 2020.

Returning to Moonpig in 2020, Matthew took on the role of Head of Studio + Creative until 2022, and later became the Brand Head of Creative until 2023. Currently, they are working as the Creative Brand Lead at Red Letter Days + Buyagift since August 2023.

Matthew Lance Smith completed their BA Hons in Graphic Design from Norwich University of the Arts from 2007 to 2010. Prior to that, they obtained a New York Diploma in Animation from the New York Film Academy in the year 2007.