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Ritz Mpindi is an accomplished public relations professional with a diverse background in media relations, business development, and strategic communications. Currently serving as a Public Relations Manager and Partnerships Director at Butterfly 3ffect, Ritz has been instrumental in establishing foundational clients and developing a robust media relations strategy, securing top-tier coverage for notable brands such as Bumble and Netflix. As the Founder of Orion Strategies LLC, Ritz has ghostwritten op-eds for prominent media outlets, showcasing expertise in communication. Previous roles include Senior Account Executive at The 5th Column, where Ritz simplified complex web3 concepts for major brands, and Public Relations Associate at Publicis Sapient, achieving significant increases in media coverage and share of voice. Ritz possesses a Bachelor's degree in Organizational Communication from Calvin University and has held various leadership positions throughout a successful career.