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Lydia McClure is a seasoned professional with extensive experience in media buying and strategy. With a background in advertising and public relations from Ithaca College, Lydia has worked at various companies including Butler/Till, Crazy Dog Tshirts, and Strategic Media Services. At Crazy Dog Tshirts, Lydia managed programs and handled customer communications, while at Strategic Media Services, Lydia negotiated rates and developed media buys for national campaigns. Lydia's expertise in media investment strategy and buying has been honed over the years, making their a valuable asset in the industry.