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Krista Pino is an experienced media and social media professional with expertise in the pharmaceutical and healthcare sectors. Currently serving as Channel Manager for Social at Butler/Till since March 2014, Krista has developed a strong proficiency in platform execution across a variety of social media platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok, and Pinterest. Prior roles include Senior Social Media Specialist and Media Investment Strategist, where strategic media planning and influencer marketing management were key responsibilities. Krista's background also includes coaching at St. John Fisher College and experience in editorial roles, showcasing a diverse skill set anchored by a Bachelor's Degree in Communications/Sport Management from St. John Fisher University.