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Michiel Hoogenboom is an accomplished professional with extensive experience in business leadership and advisory roles. Currently serving as Client Lead and Engagement Lead at Business Models Inc. since September 2016, Michiel focuses on redefining business practices for clients through innovative and sustainable strategies. Additionally, Michiel holds advisory positions at RTI Blockchain and PepFlo, addressing supply chain weaknesses and promoting education and labor market integration, respectively. Formerly, Michiel spent 14 years at Microsoft, leading various marketing and business development initiatives, and contributing to significant growth in the small and medium enterprise sector. Michiel has also been involved with several advisory boards, including DynamicsHUB and Retailcoin, further showcasing expertise in business solutions and community engagement. Michiel holds a BA in International Marketing Management and an Executive Programme in Strategic Management.