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Riikka Hirsto is a seasoned marketing and communications professional with extensive experience in various managerial roles. Currently serving as a Marketing Communications Manager at Business Finland since April 2016, Riikka has previously held senior positions at Finpro, where responsibilities included marketing strategy and corporate brand development. Riikka's career also encompasses roles such as General Manager of Cluster Marketing at Outokumpu and Marketing Manager at both Lassila & Tikanoja and Icecom. Additionally, Riikka provided short-term services in marketing and international business development as an independent professional. An academic background includes a Master of Science in Economics and Business Administration from the University of Oulu, along with various international studies in management and business from European institutions.