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Kate Rafferty is an accomplished marketing professional with extensive experience in brand strategy, digital marketing, and consumer engagement. Currently serving as the Head of Consumer Experience at Bush Brothers & Company, Kate leads various marketing efforts including digital, social, eCommerce, sponsorships, PR, and influencer initiatives. Prior roles include Vice President and Director of Brand Strategy at MWWPR, where Kate developed holistic marketing campaigns for prominent clients such as Barefoot Wines and Jack in the Box, and Director of Development & Strategy at The Marketing Arm, focusing on innovative multi-channel campaigns and influencer education. Kate's career started at Search Influence and traversed through various positions in business development, community management, and account management. Kate holds a Bachelor's degree in Business Administration with a focus on Marketing from Loyola University New Orleans and is pursuing further education through the Wine & Spirit Education Trust. Additionally, Kate co-hosts the Power Blazers Podcast.