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Dennis Roche has a long and varied work history. Dennis began their career in 1987 as a Financial Analyst at Morgan Stanley & Company. In 1991, they joined Procter & Gamble as an Assistant Brand Manager. In 1993, they co-founded Beyond The Wall, a college targeted media publication with distribution on over 600 colleges. Clients included Nike, Ford, BMW, Coke, and more. In 1997, they moved to Youthstream, a high school and college media and event marketing firm, where they served as COO and later President. In 2002, they became President of Zoom Media, a fitness digital media company, and grew the business to the largest in the world with operations in over 200 markets across North America and the UK. In 2012, they became President of Access Sports Media. In 2014, they co-founded Burbio.com, a data service for school and community life that delivers information for business intelligence and consumer engagement.

Dennis Roche attended Ramsey High School from 1979 to 1983. Dennis then went on to earn a BA in Government from Georgetown University from 1983 to 1987. After that, they attended Northwestern University - Kellogg School of Management from 1989 to 1991 and received an MBA in Marketing and Accounting.