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Anita Hajdinjak is the General Manager of Customer Engagement, Personalisation & Go-to-Market at Bupa since June 2024. Prior to this role, Anita held various positions at ahm Health Insurance from April 2015 to May 2024, including Head of Marketing, Head of Customer Engagement & Retention & CX, Customer Lifecycle Engagement Lead, and Direct Marketing and Communications Manager. Earlier experience includes serving as the Manager of Loyalty at Brown Family Wine Group from January 2014 to April 2015 and as the Marketing Manager at Jetstar Airways from February 2011 to January 2014. Anita Hajdinjak holds a Bachelor of Commerce in Marketing and Strategic Management from Monash University and has further education from Melbourne Business School.