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Fredrik Frizell has a diverse and extensive work experience. Fredrik is the Founder of Buoy since December 2021. Fredrik has also served as an Advisor at Supernatural, Within, and Authentic Artists. At BUCK, they held the position of Chief Innovation Officer, where they managed creative technology and immersive teams, and implemented machine learning to automate manual labor for various projects. As the Managing Director and Chief Production Officer at Highfield, Fredrik launched a full-service creative studio in Los Angeles, resulting in significant growth. Fredrik also worked as the COO and Executive Producer at Here Be Dragons, scaling the company, expanding to a full-service studio, and managing global teams. Additionally, as the Managing Director and Global Executive Producer at MediaMonks, Fredrik oversaw the merger of two companies and built a global team. Before that, they co-founded STOPP/FAMILY, a digital creative production agency, becoming one of the most awarded production companies.

Fredrik Frizell completed the Marketing Communications Program at Berghs School of Communication from 2008 to 2009. Prior to that, they studied Media Communications at Lund University from 2007 to 2008 and Philosophy & History at Uppsala University from 2006 to 2007. In 2005 to 2006, they attended Università Bocconi, although the specific degree and field of study are not mentioned.