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Ivana Petrovic has a wealth of experience in the business world. Ivana began their career in 2011 as a Senior Project Manager for Qatar Airways. In 2016, they founded and became the CEO of Seed&Feed. In 2017, they became a Product Manager for VIENTO CLOTHING. In 2018, they took on the role of CEO for Seed&Feed and Project Development Coordinator for Levitat. In 2019, they became the COO of BUOQ. During their time at Levitat, they were responsible for a highly successful Kickstarter campaign that was over 800% funded in less than 3 days and generated 200k € in presales. Her work also resulted in a global media impact with over 150 publications in less than 1 month.

Ivana Petrovic attended the University of Belgrade from 2004 to 2008 and obtained a degree in International Law.