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Paqui Casanueva is an accomplished professional with a diverse background in entrepreneurship and marketing. Currently serving as Growth Lead and a founding team member at BUO since August 2021, Paqui is focused on transforming how HR professionals utilize talent data. As a Co-Founder of Pairo Sunglasses, established in December 2020, Paqui promotes sustainable products by linking sales to environmental initiatives. Previous experience includes Co-Founding Inginieria, dedicated to creating experience gift boxes for alcoholic beverages, and working as an Analyst at Rodina, where Paqui conducted due diligence on investment opportunities. With a solid foundation in marketing as a former Marketing Director at Altius, responsibilities included developing and selling extreme sports events. Paqui's academic credentials encompass a Licentiate degree in Marketing from Universidad Iberoamericana.