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Aashima Praveen has a diverse work experience in various companies and roles. Aashima started their career as a Marketing Associate at Glitter & Guts in 2014. Aashima then worked as a Marketing Associate at Seatrr and later as a Digital Marketing Intern at Existential Labs. In 2014, they also served as the Specialized Unit President at AIESEC India. In 2015, they joined the nearbuy (formerly Groupon India) as an Associate in Brand Marketing, where they successfully launched a new brand and executed marketing campaigns. Aashima also worked as an SEO Consultant (Content) at Seatrr during the same year. In 2016, they joined Uber as a Marketing Coordinator and later became a Marketing Associate for Uber Rides India. During their time at Uber, they drove demand growth, defined marketing strategies, and established brand partnerships. In 2019, Aashima joined Revolut as a Senior Product Marketing Manager and contributed until 2020. Currently, they are employed at Bumble, where they have held various roles including Senior Product Marketing Manager at Badoo, Senior Growth Product Marketing Manager, and Associate Director of Growth Product Marketing. In 2023, Aashima also served as a Venture Scout at Grishin Robotics, where they worked closely with European founders and industry experts in consumer tech companies.

Aashima Praveen completed a Certificate Program in Leadership and Strategy from Harvard Business School Online in 2017-2018. Prior to that, they obtained a Bachelor of Business Administration (BBA) degree in Marketing and Advertising from FLAME University. Aashima also holds a High School Diploma in Sciences from St. Xavier's School. In addition to their education, they have obtained a certification in the Growth Series from Reforge in September 2021.