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Jake published a series of articles outlining his visions for the ultimate computing experience. An assistant to the C.E.O. of SAP, the $50 Billion German enterprise software company, read Jake's article ‘Thoughts On The Future Of Handheld Computing’ and contacted Jake with a fascinating proposition. The assistant said, "SAP is the largest enterprise software company on earth, but the greatest challenge is the people who use the software say they use it because they have to, but they don't like the User Interface. They are interested in hiring you to re-imagine the software user interface and business process methodology for event-driven interfaces."

Jake worked on the project for SAP as the lead Imagineer for close to a year. At the end of the project, Jake presented his work to the Chairman and founder of SAP, Hasso Plattner, and the C.E.O. of SAP Labs, Shai Agasi, with critical acclaim. SAP was so impressed with Jake's ability to imagine the future of their computing platform they tried to bring him on board full-time, but Jake had much grander ambitions. It was then that BulletTrain was born.