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Dimiter Simov is an experienced UX consultant and product experience expert, currently serving as a member of CEO Angels Club since May 2021. Simov has played a significant role at SAP Labs Bulgaria since May 2012, focusing on enhancing the usability of the SAP Business Technology Platform through user research, mentoring, and strategic advice on UX. As a co-founder and managing partner at Lucrat Bulgaria, operations include UX services and training, along with extensive experience in user research, interface design, and content structure. Additionally, Simov co-founded UX Test in January 2021, aiming to develop tools for marketing and UX research. A background in usability consulting at Netage Solutions and training software professionals at Quality House adds to a robust portfolio that includes technical writing at Code Assistance. Dimiter Simov holds a BA in South-East European Studies from American University in Bulgaria and has pursued further studies in Cognitive Science at New Bulgarian University.