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Ellen Araya Fernández is an experienced sales professional with a strong background in sales development and team leadership. Currently serving as Team Lead SDR at Buk since May 2022, Ellen's responsibilities include leading an outbound team, measuring OKR compliance, creating metrics and dashboards in HubSpot, and managing cold calling strategies. Ellen has also contributed as a mentor for SDR training in LATAM at Primera Reunión, focusing on defining ideal customer profiles and cold calling. Previous roles include Team Lead SDR at Nivelat, where performance metrics and process improvements were implemented, and Sales Development Representative, where talent identification and CRM management were key tasks. Ellen's earlier work experience spans various roles in sales, tourism, and education, supported by a solid educational background that includes a Diploma in Sales Management from Pontificia Universidad Católica de Chile and a degree in Commercial Engineering from Universidad de Valparaíso.