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Sally Poundall has extensive experience in the field of SEO. Sally is currently working at Builtvisible as a Senior Technical SEO Consultant, a role they have held since November 2022. Prior to this, they worked for Brainlabs as a Senior SEO Consultant from October 2020 to April 2021, and as an SEO Consultant from February 2018 to September 2020. Sally also had roles at Distilled as an SEO Consultant from November 2018 to February 2020, and as an SEO Analyst from February 2018 to October 2018. Sally worked at Ogilvy UK as a Senior Executive (PPC) from June 2017 to December 2017, and as an Executive (PPC) from September 2016 to May 2017. Sally's earlier experience includes being a Technical SEO Executive at Found. from July 2015 to June 2016, and a Co-Worker at SEOintheSUN in April 2015. Sally also participated in a 9-week part-time coding course at Code First: Girls in July 2013, where they won 'Best End-of-Class Project' for a multilingual love letter app that they developed.

Sally Poundall completed their Bachelor of Arts (B.A.) degree in Linguistics, French & Italian (ab initio) at the University of Cambridge from 2010 to 2014. In addition to their formal education, they have obtained several certifications, including "Being A Good Mentor" and "Coaching & Developing Employees" from LinkedIn Learning in July 2020. Sally also holds certifications in various aspects of online advertising, such as "AdWords Display Advertising," "AdWords Mobile Advertising," "AdWords Search Advertising," and "AdWords Fundamentals" from Google, acquired in 2018 and 2017 respectively. Furthermore, Sally has been accredited as a "Bing Ads Accredited Professional" by Microsoft in November 2016. Lastly, they achieved the "Google Analytics Individual Qualification" certification in November 2015.