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Ronnie Assaf has extensive work experience in various leadership roles. Ronnie is currently the Chief Operating Officer at Budget Rent a Car in UAE. Previously, they served as the Chief Executive Officer at RAV - MAGEN LTD, where they managed the production plant, sales, and service systems. Prior to that, Ronnie was the VP of Marketing and Sales at Electra Ltd., where they developed and managed sales strategies. Ronnie also held the position of VP of Service, Operations, and Technical Division at AVIS Israel Ltd., overseeing leasing and rental customer service. Ronnie has also worked at YES DBS Satellite Services Ltd, Israeli Ministry of Defense, and Israeli Ministry of Tourism in different roles. Ronnie started their career in the General Security Service, holding various command and other positions.

Ronnie Assaf has a diverse education history. In 1993, they graduated from the University of East London in the United Kingdom with an LLB degree in Law. Following this, in 1996, they pursued an MBA majoring in Marketing from Middlesex University based in London, which they completed with distinction, graduating Magna Cum Laude in 1998. Lastly, in 1999, they underwent training and received their Israeli Bar Association license, becoming a Qualified Lawyer in the field of Law.