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Daniele Cederna is a seasoned professional with extensive experience in sales and management within the luxury retail sector, currently serving as Sales Manager and Berufsbildner at Bucherer AG since April 2019, focusing on sports watches and fashion brands. Previous roles include Boutique Manager at Bucherer Montres SA from August 2013 to March 2019 and Nestlé Nespresso S.A. from February 2006 to July 2013. Daniele began the career as Geschäftsführer and Sales Specialist at Riedel Kristall and held a similar position at Rosenthal Studio Haus from March 2001 to July 2004. Alongside a strong professional background, Daniele has attained certifications in psychological advising and coaching, as well as qualifications as an NLP Master Practitioner and Practitioner.