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Patrice Lusth is an experienced business consultant and leader specializing in e-commerce, business strategy, and digital transformation. Currently holding positions as Program Manager at Bokusgruppen, Board Member at Great Earth, and Advisor and Partner at bubbi.ai, Patrice has a strong focus on customer experience and innovative solutions for businesses. As the founder of Humble Catalyst AB, Patrice provides consultancy on business strategy while also contributing to international expansion and product development efforts at By Malene Birger A/S. Previous roles include Strategic Project Manager at Peak Performance, Business Unit Director at NoA Ignite Sweden, and Digital Director at Twilfit AB, where notable achievements include launching and developing e-commerce platforms across various markets. Patrice holds several educational qualifications, including a Diploma in Board Education and a Master’s exchange in Management from the University of St.Gallen.