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Self leads business development strategies for B+T Group as well as retaining the brand image of the company. Since joining B+T Group as Marketing Director in 2014, Self established a strong industry presence with a national branding effort. In addition, Self developed sales operations processes that aligned with corporate strategies.

Prior to joining B+T Group in 2014, Self led marketing, executive recruiting, and brand strategy and management efforts for local, regional, and national brands at a variety of firms. Self earned her Bachelor of Arts degree in Journalism from Oklahoma State University.