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Mehdi M. is a seasoned professional in digital analytics and data architecture with extensive experience in leading roles across various prominent companies. Currently serving as a Technical Digital Analyst at BT Group and Managing Director at Ecom Analytica, Mehdi has previously held senior positions including Senior Digital Data Architecture Consultant at Dr. Martens plc and Web Analytics Architecture Manager at Currys plc. Notable earlier roles include Managing Director at Hidden Boomerang Limited and several contract positions in digital analytics consulting for organizations such as BMW UK and ASOS.com. Mehdi's academic background includes a BSc (Hons) in Software Engineering and Internet Computing from the University of Westminster and an Access to Higher Education in Computing from South-Thames College, London. Additionally, a foundational education in Mathematics was achieved in Tehran, Iran.