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Ted Bloomberg is a healthcare delivery executive with 25 years of leadership experience and serves as Chief Executive Officer of bswift. Ted is responsible for bswift’s strategic vision, growth and culture. Prior to joining bswift, Ted served in a series of leadership roles, including COO of HealthEquity, COO of the Mutual Fund Store, SVP of the retail advisory business at Financial Engines, and Head of TD Ameritrade’s investor education business. Ted is a graduate of Cornell University with a degree in Industrial and Labor Relations.