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Jake is responsible for leading strategy development across BSSP’s multiple lines of business. His background includes athletic apparel, QSR, technology, automotive, hospitality, and CPG experience. Most notably, Jake led the strategic development and launch of new brand platforms for Reebok and Chipotle, helping reinvigorate the brands for today’s consumers. His passion for consumer insights and creative problem-solving drive his strategic approach and love for marketing. Jake lives in Mill Valley with his wife and child and enjoys surfing in his free time.