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James Cornish is an experienced commercial director with a strong background in the food industry, having held key positions at several notable companies. At Samworth Brothers, James served as Category Commercial Director for Plant Based Foods and Sales Marketing Director for Savoury Pastry. Previous roles include Commercial Director at Melton Foods and Head of Strategy & Category for Europe at Aryzta PLC. Additionally, James is the owner and senior consultant at Venona Ltd. Academic achievements include an Advanced Management Programme from Hult Ashridge in 2018 and a degree from the University of Bradford School of Management, completed in 1997.